In the '90s, people said if you didn't have a website you would be out of business inside a year. Now, in the new millennium, it's clear that just having a website isn't enough. You've got to know how to use it.

Imagine you started a cafe on Main Street. You were the first one on the block, you spent a little money on tables and chairs, and you served pretty decent coffee to those customers that happened to pop in. Then, three months down the line, someone opened another cafe across the street, spending far more than you on furnishings, and they offered food as well. Would you be worried?

Now, imagine someone else again opened yet another cafe on the other side of yours, and not only did they splash out on decor and put in a kitchen to serve breakfast and lunch, but they also put flyers in every mailbox in the neighborhood, offered discounts to regular customers, and spent a lot of money on a huge neon sign out front.

Okay, now you're beginning to panic.

That scenario is exactly what is being played out on the internet right now, on a much grander scale, as millions of small and medium-sized businesses struggle to set themselves aside from everyone else. Do a search for "gourmet ketchup" on Google and you'll come up with over 500 results – and that's for a niche product! It doesn't matter whether you sell jewelry, insurance, office supplies, maternity wear, DVDs, or pet rocks, the Main Street of the internet is already bursting at the seams with people selling the same product like you - some selling it cheaper, some selling it better - and everyone wants your slice of the pie. So how do you set yourself apart? How can you make the customer come to your online shopfront when there’s such fierce competition for their e-commerce dollar? Is it even worth the effort?

Well, the answer to that last question is an overwhelming yes. The latest data from the Pew Internet and American Life Project found that over 66% of America's adult Internet users shop online, and in case you're not keeping up with the math, that's a total of 134 million people in the US alone who are potential customers on your website. Even more than that number, 78% of Americans, do their shopping research online before venturing out to purchase in person. And we're not just talking about kids either; though 76% of Americans aged 18 to 49 are online, a staggering 58% of people aged 50-64 are also on the information superhighway.

Now factor in the reality that every single one of those people can potentially come to your website and purchase your product, while the most you could get in your café at one time would be thirty people, and you begin to see that the internet is far more than just an extra revenue stream – it's a potential profit explosion.

But just putting up a website won't bring the love from Joe and Jane Public. They need you to get your act together before they'll click "checkout" and send you their money. For Best eCommerce Web design company in Coimbatore contact us.