SEO hasn’t gotten more complicated. To the contrary, it’s actually easier than ever. Keep in mind that I didn’t say it was easier than ever to rank. It’s not. It still takes a lot of careful planning and work. But it is easier to perform the tasks required to rank.

Yeah see, Google’s algorithm has become so intelligent that you no longer have to gather a ton of back links or perform laser guided keyword targeting to rank. You need a decent number of quality links and some basic keyword research. The best seo company in coimbatore is Webzschema

Keyword Research

Keyword research is still an important part of SEO, but it isn’t as complex as it once was. Yeah see, it used to be that you needed to have exact match keywords in order to outrank your competition for specific keyword phrases. That is no longer the case.

Google now relies on semantics, which means they look at context and meaning and not just the words used.

Let’s say you find they keyword phrase “improve golf swing”. It used to be that if you had that phrase in your title, but someone searched for “improve my golf swing”, a site using “improve my golf swing” would usually outrank you in that search, given all other ranking factors such as back links were the same. Now, you could rank well for any number of variations, such as “improve your golf swing”, “how to improve my golf swing”, “improving golf swing” and even “get a better golf swing”.

The main tool that people used to use to find keywords, even most of the top paid keyword tools, was the Google Keyword Tool. Unfortunately, Google has changed the way this tool works and it is no longer possible to get the same level of data as before. AdWords users can still use the tool, but exact traffic data is not available.

There are several good keyword tolls available that can give you ideas for keywords you can use, but there’s no good way to find out approximately how many searches that phrase might get each month.

Keyword Use:

Now that you understand they way keyword research works, you need to understand how to use those keywords. It’s no longer necessary to repeat keywords several times in your content in order to reach some specific keyword density. In fact, that could actually hurt you. Instead, you need to focus more on writing great content.

Your keyword should be located in the following locations:

1. In your page’s title
2. In your page’s meta description
3. At least once in the content
4. Ideally in the page’s URL (http://www.domain.com/keyword-phrase)
5. You can also add the keyword in these locations:

Image alt text:

1. Heading tags (H1, H2, H3, etc.)
2. Tags

Remember that you don’t have to include keyword variations. Just use your main keyword and concentrate on creating great content and following other best practices.

If you are using WordPress, be sure to use the SEO plugin by Yoast. This plugin will let you manually set your page’s meta description, page title, etc. this will help you ensure your content is including your keywords nearly everywhere they are needed.

Content Length:

Content length is a hot topic in SEO, and while there is really no one best length, in general, articles over 1,000 words seem to rank better than shorter works.

Of course, that isn’t to say that you must write over 1,000 word every single time. I certain don’t. I concentrate on writing exactly the length I need to write in order to say what needs to be said on a given topic.

You can actually rank well for keywords with only one short paragraph of text on the page, such as when you embed a video on your site, or when you link out to someone else’s content with only a brief description of the page.

Social Signals:

Social signals tell the search engines that a particular website, or a piece of content on that website, is “hot”. Basically, if content is really great, people are going to be talking about it and sharing it.

For this reason, you need to include social sharing options on all of your content to make it easy for people to share it. You can use a plugin to do this, or you can manually insert the links into your content. There are tons of good social sharing plugins out there. Just look for one that has a good rating.

Mobile Friendly:

Contrary to popular belief, Google is not giving a penalty to sites that aren’t mobile friendly, however it IS giving a boost to sites that are. With well over half of all traffic (some estimates say up to 75%) coming from mobile, it’s no wonder Google wants to present mobile users with content they can actually read. (Have you ever visited a non-responsive website on a phone? They can be nearly impossible to read, and zooming and panning can be frustrating!)

If you’re using WordPress, be sure to choose a responsive theme that will automatically adjust based on which device a user is visiting your site through. For standard websites, you’ll need to use a script that can detect mobile devices and redirect that traffic to a mobile friendly version of your site.

Rich Snippets:

I’m sure you’ve searched Google and seen rich snippets in use. While these don’t necessarily increase your ranking organically, they definitely DO increase the number of people who click your link when you do rank.


As you can see, the ratings system allows Google to display the stars, along with the rating and number of votes, under the page URL in this Google result. You can probably imagine that in a sea of links that look almost exactly the same, this really stands out. It grabs the eye and makes people click.

Universal Search:

Universal search is a way that Google finds, indexes, and presents a variety of different content including articles, videos, images, PDFs, MP3s, and other types of media. Because Google understands the trend toward using alternative media, it’s important to ensure your site is using it, too.

How to take advantage of universal search:

1. Include plenty of images on your site, and use alt text keywords
2. Include video on your site, even if you’re linking from YouTube
3. Create content in PDF format and link to it on your site
4. Page Load Speed
5. Page load speed is a huge factor in SEO these days. People are impatient, and it’s no wonder. We all have hectic schedules, things we must do, appointments… we don’t have time to sit around waiting forever for a site to load.

Google wants its users to have the best possible experience, so it purposely ranks sites that load slowly below those that load quickly. So you need to decrease the time it takes for your pages to load. But how?

First, be sure all of your images are optimized. Huge images that aren’t optimized will load very slowly, thus slowing down the rest of your site.

Next, get rid of images that aren’t necessary. Huge page background? Use a solid color! Massive header image! Nix it! Use only the images that are necessary for your article, including one attractive image to represent the article as the thumbnail for your WordPress theme (if you’re using WordPress.)

Finally, if you’re using WordPress, use a plugin like WP Super Cache to speed up load time.

Link Out to Quality Sites:

You read that correctly. I said link OUT to quality sites.

Google loves it when you link out to high quality sites, because spammy sites don’t want to do that. Spammers know if they link to a high quality site, their traffic is gone for good and will never click and ad. Real webmasters, on the other hand, like to link to quality sites because they want their visitors to have a good experience and come back.

Whenever you’re writing an article, if you found some of your information on another website, be sure to use an attribution link. This is not only a best practice as far as being polite, it’s also great for SEO purposes.

Use SEO-Friendly URLs:

I know most people probably already know this, but given the fact that I still see ugly links, some people still haven’t gotten the hint.